| 08:50 | Registration and refreshments |
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| 09:30 | Joy Blizzard, Communications Officer
LARAC
Waste Initiatives Officer
Shropshire County Council |
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| 09:40 | Recycling focus and funding 2008 and beyond: Next steps in communications campaigns and policy -
Upcoming campaigns in recycling and capture -
What funding will be available for projects and pilots in 2008 -
Forthcoming legislation: Future policy for commercial waste collection, emissions and Pay as you Throw Louise Bowe, Head of Local Authority Communications Support Local Government Services Team
WRAP |
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| 10:10 | Bridging the gap between recycling participation rates and capture rates -
Pushing beyond the plateau: An integrated approach to encouraging recycling participation, improving capture rates and reducing contamination -
Securing behavioural change: information, encouragement and enforcement -
Beyond recycling: Completing the picture through viable accompaniments to recycling Katie Winterbourne, Senior Communications Consultant
Resource Futures |
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| 10:40 | Developing effective and diverse consultation and communication campaigns -
Assessing different ways to increase consultation and action: Focus groups, doorknocking -
Managing the public understanding of service changes -
Generating interest and using different marketing vehicles to raise awareness: Using waste vehicles to advertise -
“That extra boost:” Positive marketing strategies to bump up the recycling rates and raise awareness of the waste hierarchy -
Managing public perceptions of waste post kerbside collection: Increasing clarity and improving debate (plastics to China) Simon Carroll, Communications Officer
London Borough of Islington |
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| 11:10 | Question and answer session |
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| 11:20 | |
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| 11:45 | PANEL DISCUSSION Rolling out kitchen waste collections -
Assessing the relative merits of separating or co-mingling kitchen and garden waste collections -
Considering the different schemes and prioritising what should inform your choice -
How to effectively implement kitchen waste in your area: Establishing the strategies and infrastructure you need in place prior to roll-out -
Promoting home composting and communicating beneficial effects in reducing landfill tonnage -
Pre-emptive awareness raising campaigns: Convincing the public and allaying concerns -
Assessing, monitoring and communicating impact on landfill Zoe Goodman, Waste Services and Streetscene Manager
Bristol City Council Beth Hodge, Recycling Manager
London Borough of Hackney |
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| 12:20 | Targeting hard-to-reach and low participation groups: Effective strategies for diverse communities -
Profiling the different community groups in your catchment area to develop a tiered communication strategy -
Implementing targeted campaigns and monitoring their success -
Targeting flats: Delivering effective communication and waste collection strategies for residents of flats -
How a local authority successfully delivered their increased recycling rates through a differentiated campaign Debbie Derbyshire, Recycling/Waste Management officer
Preston City Council |
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| 12:50 | Question and answer session |
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| 13:00 | |
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| 13:50 | Changing lifestyles: Successfully promoting simple ways to reduce and reuse waste -
Communicating how to successfully minimise waste to residents and businesses -
Encouraging and increasing waste reduction in the waste stream: Constructing successful promotional campaigns around reusing furniture, charity shops, reuse websites, etc -
Encouraging waste prevention and getting people to think about what they are doing: Smart shopping, real nappies, home composting, reuse carrier bags Liz Poulter, Waste Management Officer
Devon County Council |
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| 14:20 | -
Be Prepared - Planning for success -
"Say what!?" - Key messaging -
What do the neighbours think? - Stakeholder communications -
When the going gets tough - What to do in a crisis -
Top tips for developing practical strategies Gareth Morton, Head of Environment
Ptarmigan PR |
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| 14:50 | Question and answer session |
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| 15:00 | |
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| 15:20 | STREAM A
From Strategy to Delivery: Working Together to encourage behavioural change in waste and recycling -
Working together: The key outcomes and actions that all 12 Surrey authorities have signed up to -
From strategy to delivery: Planning projects, allocating funding, agreeing outcomes -
Examples of projects having a positive impact on recycling behaviour -
Looking ahead to the next LAA and subsequent funding: Feasibility projects and pragmatic delivery Dave Ward, Programme Manager LAA Waste Projects
Surrey County Council and JMWMS |
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| 15:20 | STREAM B Successfully promoting reuse amongst the public -
Choose2Reuse campaign: Growing from local to regional -
Analysis into public perception and current reuse behaviour focusing on charity shops and furniture projects -
Demonstrating how Local Authorities can work with the third sector to help promote reuse – using RECAP as an example -
Adopting Choose2Reuse as your local reuse campaign Kay Barnes, Business Development Manager for Recycling
Sue Ryder Care |
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| 15:50 | STREAM A Developing effective Joint Waste Partnerships -
Examining different models of how a partnership works in practice -
Rationalising the different methods of collection and disposal across wider areas -
Keeping communication simple: Ensuring clear messages around service changes Mark Henderson, Waste Partnership and Strategy Officer Kate Fairfoull, Waste Reduction Manager
Norfolk Waste Partnership |
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| 15:50 | STREAM B Alternate weekly collections: Making a smooth and effective transition -
Identifying the processes you need in place to ensure a successful transition -
Communicating with the public: Controlling negative press and overcoming public worries (odour, vermin, maggots etc) -
Engaging with the media and public to manage public expectations around the AWC agenda -
Publicising success to promote the benefits of AWC and increased recycling rates Peter Hedley-Smith, Interim Executive Officer
Project Integra |
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| 16:20 | Chair’s closing comments and conference close |
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